Privacy Policy.

Last Updated: 6 July 2025

Welcome to The Lakehouse, a lakeside refuge of the mind where memory settles and imagination stirs. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or interact with our work.

By browsing this site, making a purchase, or subscribing to our newsletter, you agree to the practices outlined below.

1. What We Collect

When you visit or interact with the Lakehouse, we may collect the following types of personal information:

  • Identity Data: name, email address, postal address

  • Contact Data: billing/shipping details, phone number (if provided)

  • Transaction Data: order details, payment confirmations (via secure third-party providers)

  • Technical Data: browser type, IP address, device type, referring URLs, cookies

  • Usage Data: how you navigate the site, pages visited, time spent in each "room"

  • Marketing Data: preferences for receiving updates, newsletter opt-ins

We collect this information to fulfill orders, improve your experience, and send occasional stories or offerings — always with care and never with noise.

2. How We Use Your Data

Your data is used thoughtfully, in ways that support your journey through the Lakehouse:

  • To process and deliver your orders

  • To email you order confirmations, shipping details, and occasional poetic updates

  • To understand how visitors engage with our spaces, so we can tend to them better

  • To personalize your experience and tailor offerings that feel relevant

  • To comply with legal obligations or resolve any issues

We will never sell or share your information for advertising purposes.

3. Cookies & Tracking

Like many digital homes, our site uses cookies and similar technologies to understand how guests move through each room. These include:

  • Essential cookies (for site functionality)

  • Performance cookies (e.g., to monitor page views or traffic sources)

  • Marketing cookies (only if opted in, to personalize your experience)

You can manage your cookie preferences through your browser settings or opt out where required.

4. Data Sharing & Third Parties

We only share your personal data with trusted service providers to help us operate this space smoothly:

  • Payment processors (e.g., Stripe, PayPal)

  • E-commerce platforms (e.g., Shopify/Squarespace)

  • Shipping partners

  • Email newsletter platforms (e.g., Mailchimp)

Each of these providers is GDPR-compliant and handles your data securely.

5. Data Retention

We keep your data only for as long as needed to fulfill the purpose it was collected for:

  • Order data: 6 years (for accounting and legal compliance)

  • Newsletter data: until you unsubscribe

  • Analytics data: typically anonymized after 26 months

6. Your Rights

If you reside in the UK, EU, or other GDPR-covered regions, you have the right to:

  • Access your personal data

  • Request correction or deletion

  • Withdraw consent for marketing at any time

  • File a complaint with a data protection authority

You can contact us at any time at studio@thelake.house to exercise these rights.

7. Children

This site is not intended for children under 16. We do not knowingly collect personal data from minors.

8. Changes to This Policy

From time to time, we may update this policy to reflect changes in how the Lakehouse is run. We encourage you to check back occasionally. The date at the top will always indicate the most recent update.

9. Contact Us

If you have questions about this policy or how your information is handled, please contact:

The Lakehouse
hello@thelakehouse.studio